Promotional pin-up calendars have withstood the test of time, with garages and lorry cabs having one or two proudly on display, challenging our politically correct times. Only one of them ever made it through to the bigtime, with the world's press eagerly awaiting eachnew year's offering of arty (and therefore respectable) smut, and all to promote tyres... So I was pleasantly surprised to see this offering, from a medical supplies company called Eizo. Their innovative Pin-up Calendar 2010 actually has a nice twist, as all the photographs are X-rays. I've no idea if they are real or faked up, but the look great, and I'd happily have one of these on my wall. Beauty is sometimes more than just skin deep.

Created by the German advertising agency Butter.

See the rest of the pictures over at Boing Boing.